Aug 18, 20110
The Top 30 Most Impactful Errors in Social Media Recruiting
Strategy-related errors
- No strategy
- Targeting active candidates
- Broadcasting when narrowcasting is needed
- Not using talent communities
- Relying on recruiters
- Expecting speed, low cost, and high volume
- Under-emphasizing the building of relationships and trust
- Failing to target diversity
- Limited use in college recruiting
- Under emphasizing employer branding
- Assuming there is a dividing line
Channel and tool selection errors
- Incredibly narrow channel selection
- Treating all channels the same
- Failing to fully “know” the target
- Not encouraging blogs
- Being overly direct
- A narrow range of tools
Message and coverage errors
- Generic messages
- A lack of authenticity
- Using the wrong message type
- Not identifying influencers
- Failing to ask new hires to announce
Recruiter and employee support errors
- Not providing guidance
- Not supplying content
Process and administrative errors
- Weak referral program handoff
- Weak ATS handoff
- Not being mobile platform friendly
- Weak “comment tracking” tools
- Weak business case
- Failing to accept an online profile
Source: Dr. John Sullivan
